05 April 2008

imagining something different

I don't exactly know how much sense this is going to make to most of you. It is, nonetheless, interesting to me.

South Africa, like all places, has an understood divide between the races. Scenes of one color of people in poverty (and another color in opulence) are accepted simply because they are ubiquitous. As our friend Michael would say, "That's the way it is." He's right, whether he should be or not.

Still, this South African advertisement seeks to reverse the roles, if only to break the patterned way we see things for a day. South Africans will get it. For you Americans, imagine the next time you roll by a construction site...or the next time you pass a crowded bus stop in your nice car...imagine for a moment that the colors were different.

The video is only 2 minutes. I think it's worth the time.

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